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:: Global Strategy In The Service Industries Dynamics Analys ::

 
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MessagePosté le: Ven 7 Juil - 03:54 (2017)    Sujet du message: Global Strategy In The Service Industries Dynamics Analys Répondre en citant


Global Strategy in the Service Industries: Dynamics, Analysis, Growth
by Mario Glowik
rating: ( reviews)


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<PGlobal service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

<PFocusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

<PWritten by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from&nbsp;the focal point of service industries.



Details:
rank:
price: $42.08
bound: 210 pages
publisher: Routledge; 1 edition (April 28, 2017)
lang: English
asin: B072BCJKX8
isbn:
weight:
filesize: 5454 KB




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