Inscrit le: 05 Mai 2016
|Posté le: Ven 7 Juil - 03:54 (2017) Sujet du message: Global Strategy In The Service Industries Dynamics Analys
<PGlobal service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.
<PFocusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.
<PWritten by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.
bound: 210 pages
publisher: Routledge; 1 edition (April 28, 2017)
filesize: 5454 KB